I am Digme's Sales Director. My job is to increase the London's awareness of our studios, promote Digme at Home world wide and to increase our overall profitability.
2: What gives you the most job satisfaction?
Filling our studios with happy members!
I've become friends with lots of our members! Special shout out to Jennie Callaway! Love her x
3: What has been the proudest moment of your career so far?
In lockdown 1, we had to pivot the business almost over night to become an online fitness business. I was responsible for the launch, execution and on going management of our entire bike rental operation. Within one month, we had rented out our entire fleet of studios bikes equalling 535 bikes! That was a lot of bikes to shift and I'm now on first name basis with half of London's Addison Lee drivers!
It was the hardest I've ever worked in my life! But seeing how our bikes and classes helped so many of our members mental health throughout lockdown made it all worth while. It also bought in vital revenue for Digme when we needed it the most. Definitely my proudest career moment to date.
4: What were your ambitions growing up and did you see any barriers of getting where you wanted to be?
I always wanted to be an actress growing up!
I suffer from Dyslexia and wasn't diagnosed until I went to university. Throughout my school life, my school knew something wasn't quite right but I think back then schools lacked the funding for testing. They did send me for a one on one tutor session once a week to help me catch up. They called this 'special needs' (I very much doubt they call it this anymore). I went through my whole school life thinking I was stupid, but I would never let being bottom of the class get me down. I LOVED drama, PE and HE (home economics). These were the subjects I was strongest in and because of these subjects, I got the grades to go university!
Throughout my career, I've learnt that being dyslexic doesn't mean I'm stupid. I just learn differently to others and because things like reading take me longer than most, I know I just need to work harder than others. I quickly learned "you only get out of life, what you put in" - This has been my moto throughout my life and my dyslexia hasn't held me back. Since leaving university, I have always worked in the fitness industry and I've never been afraid to take the next jump up in my career (even if I sometimes feel like an imposter because I'm not quite qualified for the step up!). Whenever I get a new job, I always think of Richard Brandon's famous quote;
“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”
My career path so far;
Sales Consultant at Virgin Active
Sales Manager at thirtysevendegrees
General Manager at LA fitness
Group Operations Manager at Ten Health & Fitness
Managing Director at Tribeca Studios
Sales Director at Digme Fitness
5: What has been your experience of living through the pandemic?
I couldn't have done it without all my amazing colleagues, we were always there for each other.
6: As a leader yourself, what leadership qualities do you feel are most important?
Always lead from the front!
There is nothing I'd make my team do, that I wouldn't do myself!
7: Describe what it's like working for Digme in 3 words.
Fun, energising & inspirational